B2B Sales & Marketing Consultancy
Attract and nurture more leads with inbound marketing and marketing automation
Convert more opportunities into sales, with digitally empowered sellers and leadership support
Align sales & marketing around a shared goal of revenue growth and collaborate to realise it
We make commercial best practice organisational common practice
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We are a sales & marketing management consultancy
Helping B2B organizations attract more business and win bigger deals by enabling sales and marketing to collaborate more effectively around a customer buying process that delights buyers
Helping CMOs, Marketing Directors and Commercial Excellence build, implement and optimize on their digital lead machine and Account Based Marketing approach
Need to create and capture more qualified leads?
Typichal challenges we see:
- Inability to create enough leads for sale, because the organisation rely on old inefficient activities and tools for lead generation and capturing
- Low win-rates on leads passed to sales, because the lead has not been systematically qualified and nurtured through the lead generation process
- High cost per lead, because the organisation rely on manual processess to trace and manage leads towards sales readiness
Helping CSOs, Sales Directors and Sales Excellence build sales organisations that drive customer buying processess and sales growth
Need to convert more opportunities into sales?
Typichal challenges we see
- Sales organisation working ad hoc and without a structured and systematic sales approach making it difficult to control and scale
- Inability to meet sales targets as sales people are failing to meet new buyer demands in how they sell
- Sales force understanding of how to manage qualified leads and sales opportunities through the funnel too low
- Sales management too far away from the frontline and day-to-day operations to support and have a real impact on revenue creation
- Little respect for how marketing could potentially support sales efforts and low prioritization of following feedback mechanisms
Helping CCOs, CEOs and busines owners build and develop a collaborative commercial organisation, enbled with most effective capabilities, tools, processes and leadership
Need to get more out of your sales & marketing efforts?
Typical challenges we see
- Difficulties deciding strategic direction for the sales and marketing function in a more turbulent, digital and transparent world
- Not having a data backed overview of where to apply ressources and lack of knowledge on how engagement needs to differ per segment
- Not able to secure stable topline growth as buying behaviour is shifting from offline to online
- Not able to accurately predict revenue growth due to lack of operating model and sales management discipline
From entrepreneurship, to corporate and back again If you've been in IT or B2B sales in Denmark in the past decades, it's very likely that you´ve come across Poul Bærentsen, co-founder of Wisehouse and dmsave in the early 2000's and until recently sales director at...read more
There is an abundance of advice on what B2B sales reps should -and shouldn't do. From the Challenger Sales' "Teach, Tailor, Take control", to Solution Selling's "Pain, Power, Vision, Value, Control" dimension, or even old Dale Carnegie's advice on how to win friends...read more
WELCOME! A big and heartfelt welcome to the first monthly newsletter from Ignite. We are so excited, and at the same time so extremely humble, having you as one of our first 80 subscribers! Thank you for your support, it means the world to us. The ambition of this...read more
We are revenue growth engineers, not a creative agency
“The B2B buying landscape has changed dramatically and sales and marketing needs to adapt.
Aligning sales and marketing around a shared commercial agenda and integrating the functions into one coherent organisation should be top priority for B2B organisations in the 21st century“
Commercial organisations must deliver exceptional buying experiences throughout the whole marketing & sales process, to create, capture and convert demand into loyal advocating customers who love buying from you.”
Decades of success helping B2B enterprises accelerate growth
+50 commercial transformation projects has taught us what works
We closely with our clients, all the way into the revenue engine room training managers and leaders how to lift their organisation.
We love crafting good customer buying experiences
B2B buying from your company, from latent pain to customer advocacy, should be a delighting experience
We build and operationalise revenue engines
We think and act like B2B sales and marketing leaders because that is the world we come out of. Content, messages are tools (and important ones) and must be created out of an understanding of a deep understanding of the target buyers and their changing concerns and interests through the buying process.
Help you take advantage on new digital tools
Tools are no substitute for poorly design lead, opportunity & customer management processes, but they can help to exponentially enhance good ones.
We use marketing automation software, CRM, Social media tools, virtual training etc. ourselves and undertand how to give our clients the same capabilities
Typical problems we solve
When poor Sales & Marketing integration is stunting your growth
We align sales and marketing around the customer buying process and simple selected tools, to accelerate pipeline growth
When there is no clear digitally aligned commercial strategy, to beat competition
We co-create a winning commercial strategy that use best practice processes and take advantage of new digital tools & opportunities
When new business from the existing customer base is suffering
We design commercial customer success journeys and install them operationally and technically in the sales and marketing modus operandi
When too few important big deals are won and converted into sales and revenue
We tailor and install a deal acceleration program to fit your sales methodology, sales process and management capabilities
When the traditional demand creation engine generates too few leads at too high of a cost
We build digital demand creation capabilities at the customer or take care of the technical and time consuming operational tasks of digital demand creation for them
THE BIG CHALLENGES IN B2B SALES & MARKETING
Estimated annual cost to B2B enterprises, from poor sales & marketing alignment (Hubspot.com)
TWO BOATS MAKE A BAD SHIP
The upside potential is equally staggering with an Aberdeen study indicating highly aligned organisations realising 36% YoY revenue growth, vs. 7% revenue decline for the least aligned. However, we still find that many B2B companies work in sales and marketing silos, without a clear and shared commercial strategy, operating model and process for driving customer buying behaviour
Estimated spending on “Sales Acceleration Technology” in 2017 in the US alone (Insidesales.com)
Estimated B2B marketing spending in US 2016 on sales collateral never used (IgniteACP analysis, 2018).
NICE BOAT – BIG LEAK
It is estimated that 29% of the total marketing budget of 2016/17 in the US was spent on content generation, of which awhopping 70% is estimated to never having been used by sales. There is a massive leak between sales and marketing and value messages are not reaching customers.
Estimated percentage of B2B sales reps estimated made redundant by 2020, buyer changes sales force digitalization (Forrester Research, 2015)
GETTING EXTREME SALES TALENT ONBOARD
Informed customers are completing a greater share of the buying journey on their own and digital sales enablement tools are making B2B sales reps more efficient at their job. It is estimated that 24% of B2B sales reps will be made redundant by 2020, as a result.